DCCI Internet data center, music and Netease announced collaboration, content is still inseparable from the copyright. Copyright cost has become a video. Look back at the video copyright: 09 years to combat the opponent's weapon, 10 years are full legalization, 11 years triggered copyright prices rise, 12 years will become the pattern of war.
According to the cooperation agreement,Valentine's DayNetease is responsible for the platform for cooperation, cooperation projects broadcast page all video advertising business, Netease to network music pays accumulative base operating income amounting to $100000000, according to the three annual installments paid 30000000 yuan, 50000000 yuan, 20000000 yuan, sales revenue by playing times income calculation.
Prior to this, the music network and Tudou jointly funded the establishment of the joint venture company, the main domestic film and television network copyright procurement and sales operations, Tudou each year to pay 50000000 yuan RMB music network.
It is understood, Netease last year announced to enter the video field, in the brand influence and user flow are less Tudou, Netease and Tudou through and the music network in the forms of cooperation on the same purpose, also lies in obtaining the film copyright resource, however for this part of the copyright purchase cost, Netease is below tudou.
In this regard, the cool 6 network senior vice president of operations Hao Zhizhong said: early 1-2 year copyright layout of the company are high to Netease, are forced to work. Hao Zhizhong thinks, video website may enter the copyright purchase and own " pay equal attention to level, must strengthen the control on the upstream of.
Insiders said, Netease procurement cost less than Tudou in reason. Netease in the last year has just joined the video field in advertising revenue, Tudou such veteran video website cannot be mentioned in the same breath,netbook tablet in the investment ability need some time to cultivate, so the cooperation in the first year only pay the music network, 30000000 guaranteed income, second years of payments with the same tudou. Since the contract is valid until August 31, 2014, third years of cooperation time less than half a year, so only need pay 20000000 yuan.
But critics say, enterprises need to establish unified sales standards, should not discriminate, which is not good and the former partners, also to a certain extent increased the junior partner of bargaining power.
The future, video website will be in terms of copyright contend, DCCI Internet data center summarizes the copyright of video game: video advertising into, on demand, income into the package deal,samsung galaxy tab 8.9 buyout, resources exchange ... ... Digital audio work committee thinks, copyright issue is always a controversial and urgent problems to be solved, each video website company should be based on a responsible attitude to expand its own resources.